Researching Layouts

Before making our advert. we needed to research designs and layours of conventional aper adverts in order to follow some basic skills to try and make an eye catching exciting advert which is recognisable as a magazine advert.

These are a few skills i found on the school files in the media area which are accessible to students:

Think about your own desk top publishing skills

On your sketches be sure to indicate layers of image/import

Locate the typography in order to establish in-house style and help focus
the rest of the planning

Present the images you have taken on to a separate sheet of paper and
Annotate them with
Style
Relevance
Sharpness
Mise-en-scene
Crop marks
Re-shoot info

§ Cut and paste sample fonts onto your draft to show scale and a real life effect

§ Make the bottom appear visually heavier with your composition
– The eye prefers this and it is more aesthetically pleasing.

§ Follow your identified conventions when placing text/typography

§ Do not clutter

§ Use original images

§ Make the implied and overt tone relevant to your identified audience

§ Choose pose and camera angle carefully to ensure the positive/negative
representation you need.

Consider background carefully
– Be aware of the need for cropping and the time it will take.

Only 60-70% of the readers will give your advert more than 10 seconds
thought so make it and demanding.

Enjoy the task – it will come across passively in the final artefact

Here is a link to a website which gives examples of layout designs possible. http://www.smiletemplates.com/last-added/ad-templates/0.html